Dear Lily Allen
We gave Lily Allen and Friends an extra week to settle in before writing this, it seemed the decent thing to do.
It’s not working is it Lil? I mean bless you, you’re great, You really are. You’re fresh, and funny, and spunky, when you’re off the cuff you’re a treat to watch, and it genuinely is great to have you on the telly. I am genuinely fond of you. But the show…the show. It’s just no there, it doesn’t work.
If you hadn’t done this format, then obviously someone else would, and I can see why it was an easy pitch, what with all your myspace chums and entertaining blogs and all. Problem is BBC3 seem to think they can graft the internet to the side of the telly and get something wonderful and new with the best of both worlds. Like apple trees. And maybe you can…the ideal t’internet-telly format is definitely out there, skulking in the bushes waiting to be discovered. The beeb are getting there: the iPlayer maybe the best decision the BBC have made in a decade.
But BBC3’s awkward frankensteining of web two-point-whatever and anything they happen to have on their schedule just feels so false and so forced.
Your chat show guests are great and you’re doing a good job. Last week David Mitchell looked slightly bemused, a tiny bit embaressed, but seemed to be enjoying himself. Cuba Gooding Jnr obviously didn’t care where he was…up to the point you stopped the euphemisms and just talked about his cock. That was a great moment Lily, well done.
This week though, you seemed a bit hesitant and a bit unsure of yourself. Is this because of the bad reviews? Or have you maybe seen the show back yourself and realised that basing the show on web content wasn’t that great an idea in hindsight?
Here’s where you’ve got it wrong.
- The internet, especially social networking, web two-point-infinite gubbins is all about interactivity, about people taking ownership of their media and everyone’s lives being synced together. The audience need to feel part of the show.
- But your show seems to think a Social Networking/web experience can be applied to TV by showing VT’s of whatever ‘hilarious’ Mpegs have been emailed to your researcher by their Mum. Getting your audience to submit wacky facts about themselves isn't it either. You're missing the point. And didn't Graham Norton already do all of that five years ago?
Giving the kids the vote for the bands they want to see is a great idea, though hardly the most original. Replace online voting with SMS messaging and you’ve got CD:
Anyway, I hope this makes sense to you. Please carry on having fun, maybe try and influence some tweaks to the format. But don’t be too upset if it gets taken off. You’re doing your best and it’s not your fault.
That Joke Isn’t Funny Anymore.